This Privacy Policy explains how www.HardRock.com ("Website") collects and otherwise processes personally identifiable information ("Personal Information").
You may choose to submit Personal Information (such as your name, address, e-mail address and telephone number) to us at several different points on our website. We collect and use Personal Information for business purposes only. We will not share this information in ways different from what is disclosed in this statement. If you have any questions about this Privacy Policy or the Website, please contact us at customer_care@HardRock.com.
The Website is owned and operated by Hard Rock Cafe International (USA), Inc. ("Hard Rock"). This Policy applies only to www.hardrock.com. Hard Rock is the sole owner of the information collected on the Website. All websites operated by Hard Rock will adhere to this Policy.
IMany Hard Rock establishments are owned and operated by franchisees, who are independent businesspersons. Some franchisees also operate websites. Many, but not necessarily all, franchisee sites follow this privacy policy. Therefore, please review each site's privacy policy.
This Hard Rock Website contains links to other sites whose privacy policies may differ from those of Hard Rock. We cannot be responsible for the privacy policies and practices of other websites even if you access them using links from our Website.
Information on www.hardrock.com is gathered in two ways: (1) indirectly, i.e., certain anonymous information about all visitors, such as domain name, browser type and page views, which is collected through our site's technology and is not linked to individual identities (see "Cookies" below); and (2) directly, when you voluntarily submit Personal Information such as, first and last names, addresses and email addresses, on various pages of www.hardrock.com. When we collect this type of information, we will notify you as to why we are asking for information and how this information will be used.
Some information that we collect about subscribers is collected passively through the use of "cookies." Cookies are small files of information, which save and retrieve information about your visit to HardRock.com - for example, how you entered and navigated our site, and what information was of interest to you. The cookies we use do not contain personally identifiable information.
HRC will take reasonable steps to permit individuals to correct, amend or delete information that is demonstrated to be inaccurate or incomplete. If you tell us not to share information about you as described above and you have more than one account with us, you will need to instruct us on each account separately. Reasonable access to personally identifiable information will be provided within 30 days at no cost to the user. Please note that personal profile information supplied by you on-line for hardrock.com can be accessed by you on-line at no charge.
In order to use portions of this website, a user must first complete a registration form. If you wish to subscribe to any of the Hard Rock services or register for any of our Website programs, such as 'All Access' or 'Pin Collectors Club' ("Services"), we will need to collect certain Personal Information about you, such as your name, email address and contact details, and, if applicable, credit card payment information. This information is used to contact the user about the specific services on our site or in our stores for which they have expressed interest. For some Website services, you will be asked to provide a password and user identification. This information is collected to confirm eligibility for use of the online services and to establish the identity of the authorized user.
We also request information from the user on our order form. Here a user must provide contact details and financial information, such as credit card payment information. This information is used for billing purposes and to fill customer's orders. If we have trouble processing an order, this contact information is used to get in touch with the user.
From time-to-time our site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary. Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of the Website and other Hard Rock services.
During the course of business, we may disclose Personal Information to third-party service providers who have been legally contracted to help us with these tasks, and are prohibited from using it for any other purpose. We may also need to disclose Personal Information where required by law, court order, or in connection with the sale or transfer of all or part of the business.
Our users are given the opportunity to 'opt-out' of having their Personal Information used for purposes not directly related to our site at the point where we ask for the information. For example, our order form has an 'opt-out' mechanism so users who buy a product or register for a service from us, but don't want any marketing material, can keep their email address off of our lists.
We may, under limited circumstances, send you offers for related products or services from affiliated Hard Rock companies or jointly offered by Hard Rock together with select third parties. These offers are sent only to those users who have not 'opted-out' of receiving marketing materials from Hard Rock.
As a global organization, data we collect may be transferred internationally throughout Hard Rock's worldwide organization. Some of these foreign jurisdictions may not provide the same level of privacy protection as your local jurisdiction. By purchasing Services and submitting Personal Information through the Website, you consent to such transfers of your Personal Information. Without such consent, Hard Rock is not able to provide you with access to its online services.
This site may make chat rooms, forums, message boards, and/or news groups available to its users. Please remember that any information you disclose in a public forum will be available to other visitors to our Website. To the extent you disclose your information to other parties, their use of the information will not be subject to this Privacy Policy.
We request information from those users that are interested in receiving information about the Hard Rock Hotel Condominium Residences. Because these Residences are not owned, developed or sold by us or any of our affiliates, but rather by a third party developer, if you submit information to us for this purpose, we will collect the information, provide a copy of the information to the developer (so that they can contact you and follow up on your request) and retain a copy of the information for our records and use. This information shall be owned jointly by the third-party developer and us. Notwithstanding anything in this policy to the contrary, we will not monitor the developer's use of this information and in no event will we be responsible for the developer's use of the information, which may or may not be used consistent with the terms of this Privacy Policy. For example, if you want to opt out of further uses of your information by developer or update your information, you will need to contact the developer directly. If you do not want the information shared with the developer consistent with these conditions, do not submit your information for this purpose. To review the developer's privacy policy, click here
Hard Rock Cafe takes special care to protect the safety and privacy of children. For that reason, we never collect or maintain information at our website from those we actually know are under 13. Our websites are general audience sites.
Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking the unsubscribe link at the bottom of the email or contacting customer_care@hardrock.com.
We aim to keep our information about you as accurate as possible. If you would like to review or change the details you have supplied us with, please contact us as set out below. In some cases we may need to use Personal Information obtained previously to verify your identity.
When users submit sensitive information via the website, your information is protected both online and off-line. When our registration/order form asks users to enter sensitive information (such as credit card number and/or social security number), that information is encrypted and is protected with the best encryption software in the industry - SSL.
We have also implemented additional technology, as well as policies and procedures to safeguard your privacy from unauthorized access or use and will continue to update these measures as new technology becomes available.
You may address all communications to Privacy Policy, Hard Rock Café International (USA), Inc., 6100 Old Park Lane, Orlando, FL. 32835, or e-mail customer_care@hardrock.com. Please include your name, address and phone number or e-mail in all communications and state clearly the nature of your request.
This website is compliant with the U.S. Commerce Department Safe Harbor provisions. In order to demonstrate that our privacy policy accords with the above privacy instrument, we are voluntarily committed to a Self Assessment procedure. If you feel that Hard Rock has not complied with the policies outlined in this privacy policy please contact us at customer_care@hardrock.com, attention: Privacy Compliance. The Company will investigate and attempt to resolve complaints and disputes regarding use and disclosure of Personal Information in accordance with the principles contained in this Policy. For complaints that cannot be resolved between the Company and the complainant, the Company has agreed to participate in the dispute resolution procedures of the American Arbitration Association ("AAA") in accordance with its applicable commercial rules as well as the Safe Harbor Principles.
This privacy policy is effective as of November 1, 2005. If we make any changes our Policy, we will post the updated Policy, provided an updated homepage link, and may post other places we deem appropriate. Users who have authorized e-mail communication will be notified via e-mail of any material changes to the Policy. We will use Personal Information in accordance with the Privacy Policy under which it was collected.
California residents who have provided personal information to Hard Rock may obtain information regarding Hard Rock's disclosures, if any, of personal information to 3rd parties for 3rd party direct marketing purposes. Requests must be submitted to the following address: Hard Rock Cafe International (USA), Inc., 6100 Old Park Lane, Orlando, FL 32835. Attn.: California Privacy. Within 30 days of receiving such a request, we will provide a California Privacy Disclosure, which will include a list of certain categories of personal information disclosed during the preceding calendar year to 3rd parties for their direct marketing purposes, along with the names and addresses of the 3rd parties. This request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted other than to the address specified in this paragraph.